The word-of-mouth café
Referral marketing advertising was dull and dry. I created a brand film that turned everyday recommendations into a visual metaphor for how advocacy spreads, bringing the psychology behind word-of-mouth to life.
This concept won £30k in investment against competing SAP portfolio brands and generated £125k in commercial value.
Role: Concept, Script, Creative Direction.
Become a marketing maestro
Product videos can feel complex. I created a character-led animated film that transformed tech features into a story about creativity, confidence and making more from what you already have.
The concept secured investment from SAP, drove 35%+ QoQ lead growth and quickly became Mention Me’s highest-viewed YouTube content.
Role: Concept, Script, Creative Direction.
Heroes are built in the dark
Fitness advertising often celebrates the transformation, not the work behind it. This film used film-noir storytelling to shine a light on the discipline, routine and sacrifice that happen long before anyone is watching.
Role: Concept, Script.
If you’ve got hair, care.
Haircare is often presented as a product routine. This social-first campaign turned the bathroom mirror into a moment of confidence, showing how styling can become part of everyday self-expression.
Role: Script, Storyboard.